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  • Air is the single most important ingredient for survival. No living person can survive without air. Yet what protection is there for our air supply - and who controls quality now?
  • Most of us suffer exposure to many air pollutants, causing or hastening more than 50,000 deaths/year in the UK and 2 million premature deaths worldwide each year (source: World Health Organization). Yet we have no alternative but to breathe the air which surrounds us – regardless of unacceptable pollution levels. If there is a problem with our water supply, we can buy bottled water – if there is a problem with our air supply, we must breathe it anyway and live (if we can) with the consequences.
  • Most of our land is privately owned, even our water is now privately owned – inconceivable a generation ago… Will air be next...?

So what can we do about it?

  • Join in our great AIR RAID and start saving air for the future now!!
  • Donate air to AIR AID, our new Air Bank, and help the world breathe more easily...
  • Campaign to make a difference - write to your MP about your concerns.
  • Need fresh air now? - see our exclusive range of FRESH AIR from the Suffolk coast and countryside - available here NOW!
  • Finally, why not download an AIR DONOR CARD now to carry with you and to ensure your last breath will not be wasted.



The air from the earth
photograph shows the air above the horizon at Aldeburgh, Suffolk, at midday on a cloudless February day



  • Air pollution to blame for 60,000 early deaths per year, Government to be warned - Dec 2014. Read more.
  • Even breathing can be dangerous these days according to a recent report by the House of Commons Environmental Audit Committee: BRITISH AIR IS SHORTENING OUR LIVES BY 9 YEARS. For more details see New Scientist.